Everything evolves and moves in the positive direction if it has to reach the summit and set up its own benchmark. The same theory is applicable to SEO. The SEO fundamentals which are being practiced now are very different from what they were in the past, say five years ago. At present, the SEO rules are very sophisticated and need serious understanding and are highly intuitive. If you do not evolve with time, the results may not be in your favour and you may receive severe blow in business. We will tell you the methods that you need to follow to pull the plug on that may improvise your SEO credentials.
1. Bulk article submission:
Bulky posting was a common trend to gain links till a couple of years ago. You could have been a superpower in this business back then by following this trend. But, tables have turned and you need to work very hard to gain links now. Legitimate guest blogging can get you a number of backlinks now whereas spammy guest posts can only eat up your time and resources.
2. Quantity and Quality:
Hiring a SEO firm or buying links is quick and easy. But it would prove fruitful to you in the longer run if these backlinks are genuine and earned by submitting quality guest posts on other websites. Quality always wins over quantity in the longer run. Moreover, keep in mind to generate the backlinks on those websites that have at least moderate DA i.e. more than 20.
3. Keyword Stuffing:
Filling your article with the keywords will increase your website’s ranking. But filling it excessively with the keywords may be useless for the users and thus your website’s ranking may hit a rough patch. Stuffing your articles with a lot of keywords and very less information makes the article as well as the website available for the maximum search results. But if the article does not match the user’s expectations, it may cause a negative impact and you may lose a lot of business.
4. Link-backs or Content:
Link-backs are very important for a website to gain the ranking but if it does not have quality content on the website, it may boomerang and your website may plunge deep. A well written content will garner visits sooner or later and if the reader is once satisfied with the quality of the content on the website, he would return again and again irrespective of the link-backs he may get or not.
5. Eventless Press Release:
Gone are the days when you just had to post a press release for the sake of posting it. Five years before, you could have posted the press release to just remind your clients that you exist, but today, nobody gives a damn. A new event or a new announcement is the backbone of any press release. If you write or post press release without any solid content, you are sure to lose your readers’ attention and people will start taking your business casually. A delayed press release, but with genuine content or an announcement, grabs the attention of everyone. It is sure to bring business to your website.