Mobile friendly content is one of the prime requirements today. According to a report by SmartInsights, around 51% people in the USA are consuming content via mobile compared to desktop consumption of 42%. More than half of the internet surfers are surfing via mobile phones, and this is incredible. And the more incredible thing is the awesome conversion rate of mobile devices for eCommerce sites. It is an average of 3% to 3.5% compared to desktop conversion rate (2%).
Mobile-friendly content means the content appears quite well on mobile devices (as well as a desktop too), its readability is good, navigation is easy to surf. In other words, content is easily consumable. It is unaffordable to overlook the need of producing mobile-friendly content. The webmasters already started taking major decisions around producing mobile-friendly content; they are investing in it like anything. And they are enjoying the benefits of the same. And those who are not doing it are lagging behind. The good thing about mobile-friendly content is that… it is easy to produce.
Here are top 5 ways to make your content mobile friendly:
- Focus on making content mobile-friendly for the places where it should go: (instead of making it for every device and every browser): This is such an important thing to understand. When we study analytics of hundreds of websites, then we can clearly figure out that every website need to be seen at specific places (particular devices and browsers). Also, it is impossible to produce a content which can fit on every device as well as every browser. The reason is straightforward… variations. There are tons of variations which contradict one another. So satisfying contradictory requirements at the same time are impossible. So, you need to do bit research around your requirement. Figure it out exactly which mobile devices and browsers you’ll cover. Once, you are done with this decision, process ahead is much simple.
- Develop responsive content using bootstrap etc.: Nowadays, there are several frameworks available on the internet which can convert your website into mobile friendly quickly. One of the best examples is Bootstrap from twitter. To name few other frameworks, Pure.css, MontageJS, Bootflat, HTML5, HTML5 KickStart, and SproutCore is also popular. One more thing to mention here, you can also use Accelerated Mobile Pages (AMP). They are still HTML pages, but they follow a specific format.
- Content Modeling: Content modeling means making the content structure in such a way that it supports mobile-friendliness. While you are using some responsive framework (like bootstrap), you have already restructured your content too much extent. Still there are some more aspects which you need to take care to convert your content even more mobile friendly. Some of the quick tips to further remodel your content are:
- The usage of right fonts. Google fonts like Open Sans, Lato, Pt Serif, Ubuntu, and Old Standard TT are the top choices.
- Write short paragraphs.
- Call to action should be size appropriate yet appealing.
- The size of headings and subheading should be right.
Content modeling will give you an additional leverage over using just a responsive framework.
- Using right CMS: The role of CMS is creating HTML automatically via their facility of WYSIWYG (what you see is what you get) editor. So, the way your CMS is producing HTML for your content matters much when it comes to producing mobile-friendly content. One the best example of mobile-friendly CMS is WordPress. Two other CMS just to name are Joomla and Sitecore. Though there are several other mobile friendly CMS available, but these 3 are successful, especially WordPress.
- Mobile Apps: What is better than a mobile app when it comes to producing mobile-friendly content? Just to mention here, 82% of mobile media time is via apps. Wow! You must be thinking to focus on creating a mobile app and forget about everything else. But this is not the case. Mobile app needed to be downloaded and installed on the user’s mobile before he/she can surf your content. So, what when a user doesn’t download it? The best thing is… keep both.
I hope this much of quick insight should have helped you to think serious about making mobile-friendly content. So, go ahead, it’s really worth doing.