Google AdWords is an innovative method of advertising. You can reach your customers by modifying your advertising campaigns and designing it in such a way that it reaches your potential customers who really are in a search for your product or service.
But the overall process may be very costly and practically uneconomical for the small start-ups and low budget firms who provide their services locally. Even if you have a low budget, you can effectively use the AdWords campaigns to benefit your business. We have come up with a few tips that will help you in saving costs and optimizing your Google AdWords campaign.
Ensure that you have already set up conversion tracking in Google Analytics and Google AdWords to keep a track of your campaign. It will help you to get rid of the non-performing keywords and reduce the excess cost incurred for them.
Keyword Research and Limitation
Proper keyword research becomes a necessity when you have a low budget campaign. You do not want to waste the campaign fund for the keywords that do not bring you the business. Bid on only those keywords that have the potential to bring you the customers and increase your profits. Do not wait and watch.
Avoid broad matches. It will show your ad even for the irrelevant keyword searches which sometimes may be completely irrelevant. This would hamper your advertisement campaign. Use match modifiers and keywords to get your ads displayed only when the relevant keywords are entered in the search engine.
Displaying your business advertisements in places where you do not provide your services is simply a waste of your money. You will never gain from them even if they plan to visit you in future. You do not want to advertise in Canada for your coffee house in London. Location based advertisements help you to reach your actual customers and increase your profits. It is the best modification that can be done for small budget advertisements.
Ad schedules enable you to advertise for a specific time limit when you can reach most of your potential customers. If you are not a 24 hour service providing company, there is no use advertising for it at the time when you are closed. If you advertise for your restaurant in the evening, you have maximum chances of bringing in the customers at night. But there is no use advertising for your restaurant at 2 o’clock at night.
Ad Extension helps you to modify your advertisement in such a way that you provide maximum information to your potential customers. You can use your email, leave your contact details and even use the call button feature for mobiles to allow your customers to get in touch easily. It makes your advertisement campaigns multi-dimensional in nature.
Choosing a right network to advertise is also very important. You have better prospects to save money and advertise at the same time if you use text ads on search engines. Do not use display advertisements unless you have to convince your customers by showing them your products. Display ads cost more and would eat up your advertisement budget.