Trade and home-service websites that convert: UK patterns that work

Most trade enquiries happen on a phone, one-handed, between jobs. Your site should answer: what you do, where, how fast, what it roughly costs, and why to trust you — before the fold.

Proof before portfolio

• Reviews with project type in the body of the testimonial.
• Before/after photos with captions — not anonymous gallery grids.
• Certifications and insurance in text Google can read — not only embedded in JPEGs.

Calls, forms and chat

Sticky phone buttons help; so does a short form with an honest SLA (“We reply same day”). Live chat only if someone will answer.