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Honest articles about marketing that actually works.

Straight-talking pieces on websites, SEO, Google Ads and small-business marketing. Written by the team, updated regularly, no SEO-bait filler.

Person using smartphone for maps and local search
Latest05 Jun 20269-min read

Google Business Profile: optimisation beyond the basics (UK)

After you have filled every field — categories, attributes, products, Q&A and photo cadence — what still moves the needle for local pack rankings.

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Market 36 Recruitment homepage with a split hero — Find Your Next Role for candidates and Find Your Next Hire for businesses
31 May 20269-min read

Building Market 36 Recruitment a website that works for candidates and clients

How we rebuilt Market 36 Recruitment's site from the ground up — split hero homepage, live jobs board, candidate apply flow, client portal and admin tools, all on a fast Next.js stack.

Laptop showing analytics with coffee on a desk
22 May 202610-min read

Google Ads landing pages that convert: a UK checklist for 2026

Above-the-fold clarity, mobile speed, trust signals and message match — the items that actually move Quality Score and cost per lead.

Team collaborating over a map and laptop in a bright office
08 May 202611-min read

Essex local marketing: a practical playbook for SMEs in 2026

How Essex service businesses turn maps, search and a simple website into steady enquiries — without chasing every channel at once.

Small business team planning SEO and marketing priorities together around a laptop in an office
30 Apr 202614-min read

SEO for small business in the UK: a practical starter plan for 2026

Where to start with SEO when you are busy, on a budget, and sceptical of agency promises — technical basics, local visibility, content and reporting in plain English.

Team reviewing marketing metrics on a wall-mounted display
30 Apr 202612-min read

SEO vs Google Ads for UK small businesses: what to fund first (and why)

A decision framework for owners who cannot fund everything at once — when paid search wins, when organic compounds, and how to run both without cannibalising your own margins.

Laptop screen showing charts and search analytics in a dim office
27 Apr 20269-min read

Google AI Overviews and UK small-business SEO: what actually changes in 2026

Why clicks from organic search are harder to win, what Google is still rewarding, and the practical SEO playbook UK SMEs should run this year — without chasing gimmicks.

Hands meeting across a wooden table during a business discussion
24 Apr 20268-min read

Choosing a digital marketing agency in the UK: 12 questions to ask first

The questions that separate a real marketing partner from a pitch machine — written by agency people, for business owners about to commission one.

Hand holding a smartphone with colourful social media icons
10 Apr 20269-min read

Paid social vs Google Ads: which channel earns more for UK SMEs?

A side-by-side look at paid social (Meta, TikTok, LinkedIn) vs Google Ads for UK small businesses — when each wins, when each loses, and how to structure budget between them.

Server racks glowing blue in a data centre corridor
27 Mar 20267-min read

Why every UK small business website needs a care plan

An unsexy post about the most important thing most small businesses forget: keeping the website they paid for fast, secure and actually working, month after month.

Marketing analytics dashboards on two monitors
06 Mar 20268-min read

Google Ads vs SEO for UK small businesses: which first?

Short, honest answer to the question every UK small business asks: should we invest in Google Ads or SEO? Plus the three situations where one clearly beats the other.

Notebook with a handwritten checklist next to a laptop
12 Feb 202610-min read

The UK small business website SEO checklist for 2026

The 20 on-page SEO fundamentals every UK small business website should have nailed in 2026 — grouped by effort, ranked by impact, and written for non-developers.

Analytics charts on a laptop screen
22 Jan 20266-min read

Does a small business really need SEO?

Honest answers to 'do I need SEO?' — when it's a great investment, when it isn't, and what to do instead.

Laptop on a warm wooden desk with coffee
15 Jan 20267-min read

How much does a small business website cost in the UK?

Honest 2026 pricing for UK small business websites — what's included at £1,500, £5,000 and £15,000, and how to avoid overpaying.

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