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Honest articles about marketing that actually works.

Straight-talking pieces on websites, SEO, Google Ads and small-business marketing. Written by the team, updated regularly, no SEO-bait filler.

Server rack lights in a data centre
Latest17 Jul 20269-min read

Technical SEO essentials: crawl hygiene for UK SME sites

Index bloat, faceted URLs, soft 404s and redirect chains — the low-drama fixes that keep Google focused on pages that earn money.

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Notebook with pen and planning notes on a wooden desk
03 Jul 202610-min read

Content hubs and spokes for service businesses (SEO that scales)

How to structure pillars, spokes and internal links so each page has a job — without duplicate thin city pages.

Business owner reviewing marketing priorities on a laptop with notes and coffee on a desk
02 Jul 202611-min read

Mid-year marketing review for UK small businesses: what to fix before autumn

July is a sensible moment to stop guessing — check your website, Google visibility, ads and reviews against real numbers, then prioritise the fixes that earn enquiries in H2.

Charts and analytics on a monitor
19 Jun 202610-min read

Google Ads conversion tracking, GA4 and consent mode in the UK

A plain-English map of tags, consented measurement and lead imports so you can optimise bids without breaking privacy expectations.

Sell My Car Quick Today homepage with registration plate input and instant valuation call to action
15 Jun 202610-min read

Sell My Car Quick Today: a complete site overhaul with instant vehicle valuation

How we rebuilt Sell My Car Quick Today from a conversion-first brochure into a full instant-valuation platform — reg lookup, live pricing, booking and same-day payment.

Small business team discussing online marketing priorities together in a bright office
11 Jun 202611-min read

Online marketing for UK small businesses: where to focus first in 2026

A practical map of online marketing — website, local search, paid ads, email and reviews — so you know what to do first, what to defer, and how to tell if it is working.

Person using smartphone for maps and local search
05 Jun 20269-min read

Google Business Profile: optimisation beyond the basics (UK)

After you have filled every field — categories, attributes, products, Q&A and photo cadence — what still moves the needle for local pack rankings.

Market 36 Recruitment homepage with a split hero — Find Your Next Role for candidates and Find Your Next Hire for businesses
31 May 20269-min read

Building Market 36 Recruitment a website that works for candidates and clients

How we rebuilt Market 36 Recruitment's site from the ground up — split hero homepage, live jobs board, candidate apply flow, client portal and admin tools, all on a fast Next.js stack.

Laptop showing analytics with coffee on a desk
22 May 202610-min read

Google Ads landing pages that convert: a UK checklist for 2026

Above-the-fold clarity, mobile speed, trust signals and message match — the items that actually move Quality Score and cost per lead.

Team collaborating over a map and laptop in a bright office
08 May 202611-min read

Essex local marketing: a practical playbook for SMEs in 2026

How Essex service businesses turn maps, search and a simple website into steady enquiries — without chasing every channel at once.

Small business team planning SEO and marketing priorities together around a laptop in an office
30 Apr 202614-min read

SEO for small business in the UK: a practical starter plan for 2026

Where to start with SEO when you are busy, on a budget, and sceptical of agency promises — technical basics, local visibility, content and reporting in plain English.

Team reviewing marketing metrics on a wall-mounted display
30 Apr 202612-min read

SEO vs Google Ads for UK small businesses: what to fund first (and why)

A decision framework for owners who cannot fund everything at once — when paid search wins, when organic compounds, and how to run both without cannibalising your own margins.

Laptop screen showing charts and search analytics in a dim office
27 Apr 20269-min read

Google AI Overviews and UK small-business SEO: what actually changes in 2026

Why clicks from organic search are harder to win, what Google is still rewarding, and the practical SEO playbook UK SMEs should run this year — without chasing gimmicks.

Hands meeting across a wooden table during a business discussion
24 Apr 20268-min read

Choosing a digital marketing agency in the UK: 12 questions to ask first

The questions that separate a real marketing partner from a pitch machine — written by agency people, for business owners about to commission one.

Hand holding a smartphone with colourful social media icons
10 Apr 20269-min read

Paid social vs Google Ads: which channel earns more for UK SMEs?

A side-by-side look at paid social (Meta, TikTok, LinkedIn) vs Google Ads for UK small businesses — when each wins, when each loses, and how to structure budget between them.

Server racks glowing blue in a data centre corridor
27 Mar 20267-min read

Why every UK small business website needs a care plan

An unsexy post about the most important thing most small businesses forget: keeping the website they paid for fast, secure and actually working, month after month.

Marketing analytics dashboards on two monitors
06 Mar 20268-min read

Google Ads vs SEO for UK small businesses: which first?

Short, honest answer to the question every UK small business asks: should we invest in Google Ads or SEO? Plus the three situations where one clearly beats the other.

Notebook with a handwritten checklist next to a laptop
12 Feb 202610-min read

The UK small business website SEO checklist for 2026

The 20 on-page SEO fundamentals every UK small business website should have nailed in 2026 — grouped by effort, ranked by impact, and written for non-developers.

Analytics charts on a laptop screen
22 Jan 20266-min read

Does a small business really need SEO?

Honest answers to 'do I need SEO?' — when it's a great investment, when it isn't, and what to do instead.

Laptop on a warm wooden desk with coffee
15 Jan 20267-min read

How much does a small business website cost in the UK?

Honest 2026 pricing for UK small business websites — what's included at £1,500, £5,000 and £15,000, and how to avoid overpaying.

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