The right clicks at the right moment.
Pay only for visitors who are ready to buy.
Google Ads done well puts your business in front of people at the exact moment they're searching for what you offer — and turns those clicks into calls, form fills and revenue. We focus on campaigns that convert, not ones that just spend.
Starting from
From £249/month
- Campaign strategy
- Keyword research & match types
- Ad copy that earns the click
- Conversion tracking
The problem
PPC done badly is an expensive way to fund your competitors. Broad targeting, weak ad copy, landing pages that don't match the promise — and your budget quietly disappears without delivering enquiries. Many SMEs have tried Google Ads, been burned, and written off the channel entirely. In many cases the campaign was fine; the setup wasn't.
Our approach
Before we spend a penny, we map your target audience, ideal keywords, competitor landscape and landing page experience. We build tightly-themed ad groups, write ad copy that earns the click, and put proper conversion tracking in place so every pound of spend is accountable. From there we optimise weekly — pausing what isn't working, scaling what is, testing new angles constantly.
The outcome
Campaigns that put your business in front of UK customers at the exact moment they're ready to act, with a clear cost per enquiry you can actually plan around, and no budget wasted on irrelevant clicks.
Detail
How we deliver.
How our fee works
Our management fee is flat — £249/month for single-campaign accounts, £600–£1,000/month for larger multi-campaign accounts. Your ad budget is paid directly to Google. We never take a percentage of ad spend, which means we have no incentive to push your budget higher; our incentive is to make the campaigns work. If they do, you spend more; if they don't, we fix them.
How much ad budget do you need?
As a rule of thumb, for a small local business we recommend starting with £500–£1,500/month in ad spend on top of the management fee. For B2B or competitive industries, £2,000+ is often the minimum to generate useful data. We'll give you a realistic budget estimate during the discovery call, based on cost-per-click data for your target keywords.
Campaign types we manage
Primarily Google Search, which delivers the best ROI for most small businesses because it targets people actively searching for what you offer. We also run Google Shopping for e-commerce clients, Performance Max when appropriate, and YouTube pre-roll where it makes sense. We don't take on Display-only or retargeting-only briefs — they rarely deliver the results a small business needs on their own.
Working with your existing account
If you're already running Google Ads, we'll audit your account for free. We almost always find significant improvements in targeting, negative keywords, ad copy or landing page alignment. In most cases we can take over and improve performance within 4–6 weeks.
What's included
Everything covered, nothing left out.
Campaign strategy
We map your target audience, ideal keywords, competitor landscape and landing page experience before a campaign goes live. A solid strategy is the difference between profit and wasted budget.
Keyword research & match types
We identify the high-intent terms your customers use when they are ready to buy, and structure campaigns to capture them. Negative keyword lists stop your budget being wasted on irrelevant searches — which is often where half the spend goes in poorly-managed accounts.
Ad copy that earns the click
We write and test multiple ad variants — headlines, descriptions, extensions — to find the combinations that get the best click-through rates and the highest quality scores.
Conversion tracking
Calls, form fills, purchases — we set up tracking so you can see exactly what each campaign delivers and what each conversion costs. No more guessing whether ads are working.
Landing page alignment
The ad gets the click; the landing page gets the enquiry. We review and advise on your landing page experience to make sure the whole journey is as efficient as possible.
Ongoing optimisation
We monitor campaigns weekly — pausing poor performers, increasing budget on winners, testing new ad copy and adjusting bids to hit your target cost per acquisition.
Common questions
Everything you need to know about pay per click.
Can't find your question? Drop us a message — same working day reply.
Stop wasting budget on the wrong clicks.
Tell us about your business and we'll review your current ad account, or scope a new campaign from scratch, and give you an honest view of what PPC could deliver.