Local & off-site
Helpers for listings and measurement
Claiming profiles and building citations still happens outside this codebase. Use this page as a checklist hub, copy-paste UTM links for cleaner analytics, and jump to our Essex town content when you need on-site reinforcement.
Priority listing hubs (UK)
Open each property in a new tab, claim or merge duplicates, then align name, address, phone and hours with the contact details on this site.
| Property | Notes | Hub |
|---|---|---|
| Google Business Profile | Primary local pack signal. Match NAP, hours and categories to this website. | Open |
| Bing Places for Business | Often overlooked in the UK; imports from GBP in many cases — verify after sync. | Open |
| Discover Essex | County-wide Essex directory: free business listings, jobs, events, marketplace and community posts; residents can request quotes from trades and leave reviews. Extra local visibility alongside maps — claim a listing and match NAP to GBP. | Open |
| Apple Business Connect | Feeds Maps and Siri on Apple devices — worth claiming for service businesses. | Open |
| Meta Business Suite | Useful if you run local social ads; keep page name and NAP aligned. | Open |
| LinkedIn Company Page | Add to Organization sameAs when the URL is live — helps entity consistency. | Open |
UTM examples for Google Business Profile
Paste one of these full URLs into the GBP website field or a post button so traffic segments cleanly in GA4. Parameters match presets in lib/utmPresets.ts.
GBP “Website” field — default campaign
https://getmarketingonline.co.uk/?utm_source=google&utm_medium=organic&utm_campaign=gbp-website-linkGBP post or update pointing home
https://getmarketingonline.co.uk/?utm_source=google&utm_medium=organic&utm_campaign=gbp-postGBP profile CTA button
https://getmarketingonline.co.uk/?utm_source=google&utm_medium=organic&utm_campaign=gbp-profile-cta
Preset keys: gbpWebsitegbpPostgbpCta