Content hubs and spokes for service businesses (SEO that scales)

A hub is the authoritative page for a commercial topic (e.g. “boiler installation”). Spokes answer specific intents (cost ranges, brands, regulations, maintenance). Search engines reward clear parent/child relationships; users reward finding the answer in one hop.

Design hubs around revenue, not traffic vanity

• Each hub maps to a service you want more of — not blog traffic for its own sake.
• Spokes link up to the hub with descriptive anchors; the hub links down to the best spokes.
• Retire or merge spokes that overlap 80%+ in intent.

Refresh versus new URLs

When statistics or product lines change, update the same URL and log the change in the intro. New URLs are for genuinely new intents — not a yearly rehash for freshness alone.