Built for automotive & dealerships
Websites that move metal — and trust.
Dealer groups, used specialists, MOT centres and detailing studios: inventory-led UX, finance transparency, and speed that survives bank-holiday traffic on 4G.
The context
What we see in automotive & dealerships websites.
Car buyers decide in tabs: they compare your Autotrader profile, your Google reviews, and your website in under two minutes. If your site is slow, hides part-exchange logic, or buries warranty terms, you lose to the next dealer on the A127. We build automotive sites with honest stock presentation, clear compliance around finance, and CMS workflows sales teams can actually update between Saturday test drives.
Forecourt types
Different forecourts, different digital jobs.
Used specialists, approved programmes, and service-only sites each need different proof. We template intelligently but never clone narrative.
Used independents
Rapid stock turnover, WhatsApp enquiry hooks, and photography standards that survive rainy forecourts.
Approved programmes
Manufacturer-adjacent compliance, brand lockups, and warranty comparison tables where policy allows.
MOT & fast-fit
Bay calendars, reminder consent, and upsell modules that do not feel predatory on checkout.
Detailing & PPF studios
Gallery-first layouts with package comparison and before/after consent tracking.
Where clients get stuck
Common problems we unpick.
Stock feeds desync from reality
Sold cars linger, prices disagree with portal ads, and photos are winter shots in July. Every mismatch trains buyers to distrust you before they arrive.
Finance and compliance pages are PDF graveyards
FCA expectations and customer anxiety both rise with EV complexity — burying T&Cs in scans fails everyone.
Mobile inventory search is unusable
Filters reset, images never load, and “contact us” is the only CTA — buyers bounce back to marketplaces you already pay.
Service and sales brands cannibalise each other
MOT landing pages compete with used BMW pages because URLs and titles were never planned — Search Console becomes noise.
What we do about it
How we build for automotive & dealerships.
Inventory templates that sync truthfully
DMS / marketplace feed mapping with alerting when fields go stale — plus manual override for hero units.
Part-exchange and finance UX clarity
Progressive disclosure, representative example boxes, and human-readable summaries beside legal detail.
Service booking that does not feel bolted on
Embedded workshop diaries with honest lead times — not a third-party skin that breaks your brand.
Location pages per forecourt when warranted
Distinct teams, stock mix, and reviews — not cloned paragraphs with swapped town names.
Search visibility
Automotive search: inventory + locality
Marketplaces own some head terms — your site wins on specific models, locality, and trust content around warranties and preparation standards.
For the wider methodology, see our SEO service and marketing blog.
Model + town pages when stock supports
Thin auto-generated pages hurt; we build only where inventory depth and copy justify indexing.
Review velocity programmes
Ethical post-sale asks tied to real jobs — not bulk gating of paperwork behind five-star demands.
Technical speed as a ranking input
Core Web Vitals fixes on listing templates often move the needle faster than blog volume.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Stock listing templates + detail pages
- Finance & compliance hub with HTML-first content
- Part-exchange enquiry flows
- Service & MOT modules
- Google Reviews surfacing
- Click-to-call and map embeds with consent
- Analytics for lead source by vehicle class
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer something to read first? Download the Small Business Website Checklist (2026 PDF) — 30 checks to get found on Google; we'll email it; no newsletter unless you ask.
Other industries we work with.
Tradespeople
Fast, credible websites for plumbers, electricians, builders, roofers, landscapers, carpenters and the trades in between — built to convert mobile traffic into actual phone calls.
Estate Agents
Property sites that load fast, look serious, and make listings easy to update — with the map search, filters and comparison tools vendors and buyers expect.
Clinics & Private Healthcare
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
Recruitment Agencies
Candidate portals, client microsites, and marketing sites for perm, temp and executive desks — built for speed, GDPR-aware forms, and job schema that actually matches your ATS reality.
Financial Services
Advisers, brokers, boutique asset managers and fintech challengers: compliant copy architecture, secure forms, and sober UX that still feels human.
Travel & Tourism
Tour operators, regional DMO-style experiences, attractions and boutique accommodation — editorial layouts, booking handoffs, and seasonal SEO calendars.
Professional Services
Accountants, consultants, surveyors and architects: structured service pages, case formats that procurement can forward, and search visibility without gimmicks.
Solicitors & Legal
Lexcel-minded structures, practice-area depth, and enquiry flows that respect SRA transparency rules while still humanising your firm.
Hospitality & Restaurants
Restaurants, pubs with rooms, boutique hotels and cafés — menus that load, booking flows that convert, and accessibility that survives a Friday rush.
Retail & E-commerce
Independent retail, DTC brands, and omnichannel SMEs — Shopify, WooCommerce or headless when justified; merchandising UX and SEO that survive sale weekends.
Manufacturing & Engineering
Precision engineering, fabrication, electronics and industrial suppliers — spec-led UX, datasheet discipline, and tender-friendly case formats.
Construction & Contractors
Main contractors, specialist subcontractors, fit-out firms and civils — case-led proof, safety storytelling, and recruitment funnels that do not sound fake.
Logistics & Freight
Haulage, pallet networks, warehousing and freight forwarders — service-area honesty, quote forms that qualify, and speed for ops teams on old Android hardware.
Education & Training
Independent schools, training providers, tuition centres and apprenticeship brokers — calendars, course finders, and accessibility that survives inspection-day traffic.
Charities & Non-profits
Local charities, national NGOs and membership bodies — donation UX, impact storytelling, volunteer funnels and accessibility-first patterns.
Beauty & Wellness
Salons, aesthetics clinics, spas and wellness studios — booking-first UX, treatment depth, and photography direction that survives Instagram comparisons.
Fitness & Leisure
Gyms, boutique studios, climbing centres and sports clubs — timetables, trials, memberships and performance-led mobile UX.
Weddings & Events
Venues, planners, photographers and hire companies — enquiry flows, availability honesty, and galleries that load on a fiancée’s phone at midnight.
Creatives & Freelancers
Photographers, illustrators, production companies and design studios — case navigation, rights-safe galleries, and enquiry flows that respect weird briefs.
Insurance Brokers
Commercial and personal lines brokers — enquiry qualification, policy explainers, and forms that log consent cleanly.
Care Homes & Social Care
Residential care, nursing homes and home-care providers — room finders, CQC-aligned copy workflows, and photography policies that respect dignity.
Agriculture & Land-Based
Farm shops, agritech, contractors and land agents — stock honesty, machinery spec depth, and rural mobile performance.
Marine & Leisure Boating
Marinas, chandlers, training schools and boat brokers — technical specs, tide-adjacent realism, and booking flows that survive marina Wi-Fi.
Pubs & Breweries
Free houses, micropubs, breweries and taprooms — menus, room bookings, events calendars and cellar-door honesty.