Built for charities & non-profits
Sites that steward trust — and donations.
Local charities, national NGOs and membership bodies — donation UX, impact storytelling, volunteer funnels and accessibility-first patterns.
The context
What we see in charities & non-profits websites.
Charity websites must convert compassion into direct debit without feeling manipulative, surface impact with evidence not vibes, and keep volunteers oriented without burying them in policy PDFs. We build non-profit sites with donation flows tested on older devices, impact dashboards that finance can update, and governance pages trustees can point auditors to with pride — not shame.
Mission modes
Fundraising, service delivery and advocacy need different IA.
We stop crisis helplines competing with gala dinner tickets in the same visual hierarchy.
Community delivery
Service finder maps, referral partner CTAs, and safeguarding-first tone.
Research and advocacy
Report downloads, citation-friendly charts, and press kits that load fast.
Membership bodies
Renewal flows, member-only content teases, and event calendars with ICS export.
Grant-funded programmes
Funder logos with permission, milestone reporting pages, and bilingual variants where needed.
Where clients get stuck
Common problems we unpick.
Donation journeys break on mobile
Apple Pay missing, gift aid tick boxes confusing, abandonment invisible to fundraising.
Impact pages are vague
“We helped communities” without numbers donors can repeat at dinner — trust erodes.
Volunteer and beneficiary paths collide
Someone seeking crisis help should not wade through volunteer recruitment banners.
Accessibility regressions after every campaign
Neon takeover banners break contrast — we design activism without excluding disabled supporters.
What we do about it
How we build for charities & non-profits.
Donation UX with Gift Aid clarity
UK-specific flows, employer matching hooks where relevant, and error states that do not panic donors.
Impact modules finance can own
CSV or CMS tables with source footnotes — not design-only charts nobody updates.
Crisis routing and soft language
Beneficiary CTAs prominent, warmline numbers clickable, volunteer CTAs secondary but visible.
Governance hub
Trustees, accounts, policies, and modern slavery statements indexed cleanly.
Search visibility
Non-profit SEO with ethics
We target grant-relevant and volunteer queries with depth — not keyword-stuffed tragedy headlines.
For the wider methodology, see our SEO service and marketing blog.
Local service finders
Structured data where centres are real and hours accurate.
Evergreen explainers
Symptoms vs service eligibility written with clinical or legal review hooks.
Campaign archiving
301 strategy so expired appeals do not become soft-404 graveyards.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Donation platform integrations
- Campaign landing templates
- Volunteer application flows
- Impact and annual report storytelling
- Accessibility audits as acceptance criteria
- Email capture with consent granularity
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer something to read first? Download the Small Business Website Checklist (2026 PDF) — 30 checks to get found on Google; we'll email it; no newsletter unless you ask.
Other industries we work with.
Tradespeople
Fast, credible websites for plumbers, electricians, builders, roofers, landscapers, carpenters and the trades in between — built to convert mobile traffic into actual phone calls.
Estate Agents
Property sites that load fast, look serious, and make listings easy to update — with the map search, filters and comparison tools vendors and buyers expect.
Clinics & Private Healthcare
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
Recruitment Agencies
Candidate portals, client microsites, and marketing sites for perm, temp and executive desks — built for speed, GDPR-aware forms, and job schema that actually matches your ATS reality.
Automotive & Dealerships
Dealer groups, used specialists, MOT centres and detailing studios: inventory-led UX, finance transparency, and speed that survives bank-holiday traffic on 4G.
Financial Services
Advisers, brokers, boutique asset managers and fintech challengers: compliant copy architecture, secure forms, and sober UX that still feels human.
Travel & Tourism
Tour operators, regional DMO-style experiences, attractions and boutique accommodation — editorial layouts, booking handoffs, and seasonal SEO calendars.
Professional Services
Accountants, consultants, surveyors and architects: structured service pages, case formats that procurement can forward, and search visibility without gimmicks.
Solicitors & Legal
Lexcel-minded structures, practice-area depth, and enquiry flows that respect SRA transparency rules while still humanising your firm.
Hospitality & Restaurants
Restaurants, pubs with rooms, boutique hotels and cafés — menus that load, booking flows that convert, and accessibility that survives a Friday rush.
Retail & E-commerce
Independent retail, DTC brands, and omnichannel SMEs — Shopify, WooCommerce or headless when justified; merchandising UX and SEO that survive sale weekends.
Manufacturing & Engineering
Precision engineering, fabrication, electronics and industrial suppliers — spec-led UX, datasheet discipline, and tender-friendly case formats.
Construction & Contractors
Main contractors, specialist subcontractors, fit-out firms and civils — case-led proof, safety storytelling, and recruitment funnels that do not sound fake.
Logistics & Freight
Haulage, pallet networks, warehousing and freight forwarders — service-area honesty, quote forms that qualify, and speed for ops teams on old Android hardware.
Education & Training
Independent schools, training providers, tuition centres and apprenticeship brokers — calendars, course finders, and accessibility that survives inspection-day traffic.
Beauty & Wellness
Salons, aesthetics clinics, spas and wellness studios — booking-first UX, treatment depth, and photography direction that survives Instagram comparisons.
Fitness & Leisure
Gyms, boutique studios, climbing centres and sports clubs — timetables, trials, memberships and performance-led mobile UX.
Weddings & Events
Venues, planners, photographers and hire companies — enquiry flows, availability honesty, and galleries that load on a fiancée’s phone at midnight.
Creatives & Freelancers
Photographers, illustrators, production companies and design studios — case navigation, rights-safe galleries, and enquiry flows that respect weird briefs.
Insurance Brokers
Commercial and personal lines brokers — enquiry qualification, policy explainers, and forms that log consent cleanly.
Care Homes & Social Care
Residential care, nursing homes and home-care providers — room finders, CQC-aligned copy workflows, and photography policies that respect dignity.
Agriculture & Land-Based
Farm shops, agritech, contractors and land agents — stock honesty, machinery spec depth, and rural mobile performance.
Marine & Leisure Boating
Marinas, chandlers, training schools and boat brokers — technical specs, tide-adjacent realism, and booking flows that survive marina Wi-Fi.
Pubs & Breweries
Free houses, micropubs, breweries and taprooms — menus, room bookings, events calendars and cellar-door honesty.