Built for insurance brokers
Websites that explain cover — without burying the FCA small print.
Commercial and personal lines brokers — enquiry qualification, policy explainers, and forms that log consent cleanly.
The context
What we see in insurance brokers websites.
Insurance brokers live under FCA scrutiny and consumer cynicism simultaneously. Sites often either drown visitors in jargon or oversimplify to the point of mis-selling risk. We build broker websites with product pages that explain who each policy suits, forms that route high-value commercial risks correctly, and resource hubs that earn trust without promising coverage you cannot defend.
Lines
Personal, commercial and specialty differ.
We stop yacht insurance seekers landing in pet insurance funnels — IA and negatives both matter.
Personal lines
Clarity on home, motor, and high-net jewellery riders with referral paths.
SME commercial
Industry-vertical landing pages with claims stories anonymised appropriately.
Specialty & leisure
Marine, classic cars, or adventure travel with underwriting nuance surfaced early.
Employee benefits
Group schemes, wellbeing add-ons, and HR-friendly PDFs indexed cleanly.
Where clients get stuck
Common problems we unpick.
“Get a quote” is the only strategy
High-risk submissions waste underwriter time; low-value leads eat margin.
Policy pages duplicate insurer PDFs
Google sees thin content; customers still do not understand exclusions.
Renewal comms invisible online
Clients assume you disappeared — churn rises.
Claims support buried
When storms hit, phone lines melt because nobody could find the claims path online.
What we do about it
How we build for insurance brokers.
Product explainers with honest “not for” sections
Clarity beats puff; compliance teams breathe easier.
Risk-qualified forms
Turnover bands, employee counts, and sector selectors route to the right desk.
Claims and renewal hubs
Storm checklists, renewal timelines, and human names — not only 0800 loops.
Resource hubs with review dates
Regulation changes — content must show freshness.
Search visibility
Broker SEO with careful wording
We publish explainers you can defend — not fear-mongering listicles.
For the wider methodology, see our SEO service and marketing blog.
Sector + cover combos
“Manufacturers’ liability” pages with proof, not generic “business insurance” clones.
FAQ schema with compliance sign-off
Visible answers only — always dated.
Local pages for staffed offices
Honest maps and appointment booking — not virtual doors.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Personal and commercial path splits
- Team broker profiles
- Gated resource libraries where scoped
- Secure document upload
- Analytics with consent alignment
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer something to read first? Download the Small Business Website Checklist (2026 PDF) — 30 checks to get found on Google; we'll email it; no newsletter unless you ask.
Other industries we work with.
Tradespeople
Fast, credible websites for plumbers, electricians, builders, roofers, landscapers, carpenters and the trades in between — built to convert mobile traffic into actual phone calls.
Estate Agents
Property sites that load fast, look serious, and make listings easy to update — with the map search, filters and comparison tools vendors and buyers expect.
Clinics & Private Healthcare
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
Recruitment Agencies
Candidate portals, client microsites, and marketing sites for perm, temp and executive desks — built for speed, GDPR-aware forms, and job schema that actually matches your ATS reality.
Automotive & Dealerships
Dealer groups, used specialists, MOT centres and detailing studios: inventory-led UX, finance transparency, and speed that survives bank-holiday traffic on 4G.
Financial Services
Advisers, brokers, boutique asset managers and fintech challengers: compliant copy architecture, secure forms, and sober UX that still feels human.
Travel & Tourism
Tour operators, regional DMO-style experiences, attractions and boutique accommodation — editorial layouts, booking handoffs, and seasonal SEO calendars.
Professional Services
Accountants, consultants, surveyors and architects: structured service pages, case formats that procurement can forward, and search visibility without gimmicks.
Solicitors & Legal
Lexcel-minded structures, practice-area depth, and enquiry flows that respect SRA transparency rules while still humanising your firm.
Hospitality & Restaurants
Restaurants, pubs with rooms, boutique hotels and cafés — menus that load, booking flows that convert, and accessibility that survives a Friday rush.
Retail & E-commerce
Independent retail, DTC brands, and omnichannel SMEs — Shopify, WooCommerce or headless when justified; merchandising UX and SEO that survive sale weekends.
Manufacturing & Engineering
Precision engineering, fabrication, electronics and industrial suppliers — spec-led UX, datasheet discipline, and tender-friendly case formats.
Construction & Contractors
Main contractors, specialist subcontractors, fit-out firms and civils — case-led proof, safety storytelling, and recruitment funnels that do not sound fake.
Logistics & Freight
Haulage, pallet networks, warehousing and freight forwarders — service-area honesty, quote forms that qualify, and speed for ops teams on old Android hardware.
Education & Training
Independent schools, training providers, tuition centres and apprenticeship brokers — calendars, course finders, and accessibility that survives inspection-day traffic.
Charities & Non-profits
Local charities, national NGOs and membership bodies — donation UX, impact storytelling, volunteer funnels and accessibility-first patterns.
Beauty & Wellness
Salons, aesthetics clinics, spas and wellness studios — booking-first UX, treatment depth, and photography direction that survives Instagram comparisons.
Fitness & Leisure
Gyms, boutique studios, climbing centres and sports clubs — timetables, trials, memberships and performance-led mobile UX.
Weddings & Events
Venues, planners, photographers and hire companies — enquiry flows, availability honesty, and galleries that load on a fiancée’s phone at midnight.
Creatives & Freelancers
Photographers, illustrators, production companies and design studios — case navigation, rights-safe galleries, and enquiry flows that respect weird briefs.
Care Homes & Social Care
Residential care, nursing homes and home-care providers — room finders, CQC-aligned copy workflows, and photography policies that respect dignity.
Agriculture & Land-Based
Farm shops, agritech, contractors and land agents — stock honesty, machinery spec depth, and rural mobile performance.
Marine & Leisure Boating
Marinas, chandlers, training schools and boat brokers — technical specs, tide-adjacent realism, and booking flows that survive marina Wi-Fi.
Pubs & Breweries
Free houses, micropubs, breweries and taprooms — menus, room bookings, events calendars and cellar-door honesty.