Built for estate agents
Websites estate agents do not hate running.
Property sites that load fast, look serious, and make listings easy to update — with the map search, filters and comparison tools vendors and buyers expect.
The context
What we see in estate agents websites.
Most independent estate agents are stuck with either a Vebra / Alto-branded template that looks like every other agent's site, or a bespoke site that is expensive to change. We build in-between — a modern, branded site pulling directly from your CRM's feed, with the search and filtering your buyers want and an admin experience your negotiators will not curse at.
Instruction types
Different branches, different search stories.
Sales-led branches, lettings-heavy portfolios, and new-homes teams each trigger different queries and proof. We plan page templates so those intents do not cannibalise each other in Search Console.
Sales vs lettings split
Vendor funnels need sold-board proof and fee transparency; landlords care about compliance, arrears handling, and portal reach. We separate CTAs and FAQs so each audience lands where they belong.
New homes & developer partnerships
Site plans, plot availability, and Help-to-Buy-style messaging need different modules than resale stock — we wire schema and imagery patterns that match what is on the hoarding, not stock suburb photos.
Rural & village offices
Catchment guides, school catchment honesty, and slower market nuance deserve longer editorial pages — not thin “village keyword” spam that collapses under helpful content updates.
Multi-branch brand parity
Shared design tokens with branch-specific proof (team, stock, reviews) keep brand trust while letting each URL earn its own long-tail cluster.
Where clients get stuck
Common problems we unpick.
Your site looks like every other local agent’s
Template-based feeds from Vebra / Alto / Reapit lead to visual sameness. If you cannot tell yourself apart online, vendors will pick on price or sign-board familiarity — not on you as an agency.
Listings are slow and painful to update
Getting a new listing live is a five-step ordeal. Hero photos do not show at the right size. Descriptions lose formatting. Floorplans end up tiny.
Mobile experience is a second thought
Over 70% of property searches are on mobile. Your map-search pinches weirdly, filters are three taps deep, and favourites do not sync. Buyers bounce to Rightmove instead.
Local SEO is invisible
You rank for your own name and nothing else. Meanwhile 'estate agent Chelmsford' goes to one of three dominant local rivals. Organic traffic — which vendors and buyers both use — is basically nothing.
What we do about it
How we build for estate agents.
Direct CRM feed integration
We integrate with your existing CRM (Alto, Reapit, Vebra, Jupix and others) so listings pull through automatically. Hero photos, floorplans, EPCs, description — all in, no double-data-entry.
Map search, filters, favourites
The search experience your buyers expect — responsive map, filter by price / bedrooms / type / area, save favourites (even anonymously via cookie), sort by newest or price. All fast, all mobile-friendly.
Vendor-first homepage + landing pages
Half your sellers arrive looking for a valuation, not a property. We build that path properly — easy valuation request flow, clear track record, testimonials from past sellers. Local SEO targeting 'estate agents [town]' as well as 'houses for sale [town]'.
Branch / area landing pages
If you cover multiple towns, each gets its own landing page — with local listings, local team, local reviews, and proper on-page SEO for that specific area's searches.
Search visibility
Organic search for independents vs portals
Rightmove and Zoopla will always own some head terms — your site wins on vendor instructions, local expertise, branch personality, and long-tail searches around fees, school catchments and neighbourhood guides. We measure success on instructions and valuation bookings, not vanity traffic alone.
For the wider methodology, see our SEO service and marketing blog.
Listings SEO done properly
Indexable property URLs with clean titles, EPC and floorplan assets, and internal links from area guides help Google see depth beyond a thin CRM feed. We architect feeds so duplicate descriptions do not cannibalise every listing page.
Valuation and vendor journeys
Half your commercially valuable clicks are people comparing agents before they care about a specific house. Dedicated valuation landing pages with proof and FAQs target those queries without pretending to be a portal.
Schema where it matches reality
We add structured data that reflects what is visible — organisation, local business, FAQs you actually answer on-page — so rich results are earned, not spammy.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Homepage with valuation + search CTAs
- Live listings pulled from your CRM feed
- Map search with filters, favourites, save-search
- Individual property detail pages (gallery, floorplan, EPC, map)
- Valuation request form (online estimate + in-person booking)
- About-us and team pages
- Sellers’ area / guide
- Buyers’ area / guide
- Branch / area landing pages
- Fast mobile experience throughout
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer something to read first? Download the Small Business Website Checklist (2026 PDF) — 30 checks to get found on Google; we'll email it; no newsletter unless you ask.
Other industries we work with.
Tradespeople
Fast, credible websites for plumbers, electricians, builders, roofers, landscapers, carpenters and the trades in between — built to convert mobile traffic into actual phone calls.
Clinics & Private Healthcare
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
Recruitment Agencies
Candidate portals, client microsites, and marketing sites for perm, temp and executive desks — built for speed, GDPR-aware forms, and job schema that actually matches your ATS reality.
Automotive & Dealerships
Dealer groups, used specialists, MOT centres and detailing studios: inventory-led UX, finance transparency, and speed that survives bank-holiday traffic on 4G.
Financial Services
Advisers, brokers, boutique asset managers and fintech challengers: compliant copy architecture, secure forms, and sober UX that still feels human.
Travel & Tourism
Tour operators, regional DMO-style experiences, attractions and boutique accommodation — editorial layouts, booking handoffs, and seasonal SEO calendars.
Professional Services
Accountants, consultants, surveyors and architects: structured service pages, case formats that procurement can forward, and search visibility without gimmicks.
Solicitors & Legal
Lexcel-minded structures, practice-area depth, and enquiry flows that respect SRA transparency rules while still humanising your firm.
Hospitality & Restaurants
Restaurants, pubs with rooms, boutique hotels and cafés — menus that load, booking flows that convert, and accessibility that survives a Friday rush.
Retail & E-commerce
Independent retail, DTC brands, and omnichannel SMEs — Shopify, WooCommerce or headless when justified; merchandising UX and SEO that survive sale weekends.
Manufacturing & Engineering
Precision engineering, fabrication, electronics and industrial suppliers — spec-led UX, datasheet discipline, and tender-friendly case formats.
Construction & Contractors
Main contractors, specialist subcontractors, fit-out firms and civils — case-led proof, safety storytelling, and recruitment funnels that do not sound fake.
Logistics & Freight
Haulage, pallet networks, warehousing and freight forwarders — service-area honesty, quote forms that qualify, and speed for ops teams on old Android hardware.
Education & Training
Independent schools, training providers, tuition centres and apprenticeship brokers — calendars, course finders, and accessibility that survives inspection-day traffic.
Charities & Non-profits
Local charities, national NGOs and membership bodies — donation UX, impact storytelling, volunteer funnels and accessibility-first patterns.
Beauty & Wellness
Salons, aesthetics clinics, spas and wellness studios — booking-first UX, treatment depth, and photography direction that survives Instagram comparisons.
Fitness & Leisure
Gyms, boutique studios, climbing centres and sports clubs — timetables, trials, memberships and performance-led mobile UX.
Weddings & Events
Venues, planners, photographers and hire companies — enquiry flows, availability honesty, and galleries that load on a fiancée’s phone at midnight.
Creatives & Freelancers
Photographers, illustrators, production companies and design studios — case navigation, rights-safe galleries, and enquiry flows that respect weird briefs.
Insurance Brokers
Commercial and personal lines brokers — enquiry qualification, policy explainers, and forms that log consent cleanly.
Care Homes & Social Care
Residential care, nursing homes and home-care providers — room finders, CQC-aligned copy workflows, and photography policies that respect dignity.
Agriculture & Land-Based
Farm shops, agritech, contractors and land agents — stock honesty, machinery spec depth, and rural mobile performance.
Marine & Leisure Boating
Marinas, chandlers, training schools and boat brokers — technical specs, tide-adjacent realism, and booking flows that survive marina Wi-Fi.
Pubs & Breweries
Free houses, micropubs, breweries and taprooms — menus, room bookings, events calendars and cellar-door honesty.