Built for beauty & wellness
Websites as polished as your treatments.
Salons, aesthetics clinics, spas and wellness studios — booking-first UX, treatment depth, and photography direction that survives Instagram comparisons.
The context
What we see in beauty & wellness websites.
Beauty and wellness buyers compare you to Instagram standards while reading fine print about contraindications. Your site must feel aspirational without overpromising, show pricing bands where policy allows, and load fast enough that a client halfway through a reel still books. We build beauty sites with treatment pages that carry medical-adjacent honesty, booking embeds that feel native, and retail upsell modules that do not cheapen clinical credibility.
Treatment lanes
Hair, skin, body and medical aesthetics differ.
We tune CTAs, warnings, and photography style per lane — not one pink template for everything.
Hair & colour specialists
Portfolio filters, patch-test policy surfacing, and stylist-level booking.
Skin and aesthetics
Downtime honesty, contraindication FAQs, and prescriber-led bios.
Massage & spa
Pregnancy-safe variants, couples packages, and quiet-season promos.
Holistic wellness
Class schedules, membership tiers, and instructor philosophy pages.
Where clients get stuck
Common problems we unpick.
Treatment pages sound like marketing fever dreams
ASA-risky claims and “miracle” language scare savvy clients and regulators alike.
Booking clashes with retail upsell
Retail banners interrupt deposit flows — carts abandon.
Before/after galleries lack consent metadata
Legal and ethical risk quietly accumulates.
Mobile colour palettes fail WCAG
Moody mauve on grey looks premium until nobody can read prices outdoors.
What we do about it
How we build for beauty & wellness.
Treatment templates with clinician review gates
Draft → medic sign-off → publish workflow in CMS.
Honest pricing band modules
Where you are willing — with “from” semantics that survive scrutiny.
Consent-tracked galleries
Model releases, expiry dates, and blur tools for legacy shots.
Retail and membership modules
Subscriptions and product pages that do not cannibalise clinical booking URLs.
Search visibility
Beauty SEO without spammy superlatives
We target symptom and treatment long-tails with medically defensible copy — not hype.
For the wider methodology, see our SEO service and marketing blog.
Local + near-me intents
GBP alignment with true premises — especially for medical-adjacent treatments.
FAQ schema for aftercare
Visible answers reduce phone load and earn snippets when appropriate.
Internal linking from education blogs
Guides point to commercial treatments with honest anchors.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Treatment hub architecture
- Booking integrations
- Retail product grids where scoped
- Gift voucher flows
- Review widgets with schema
- Photography direction guidelines
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer something to read first? Download the Small Business Website Checklist (2026 PDF) — 30 checks to get found on Google; we'll email it; no newsletter unless you ask.
Other industries we work with.
Tradespeople
Fast, credible websites for plumbers, electricians, builders, roofers, landscapers, carpenters and the trades in between — built to convert mobile traffic into actual phone calls.
Estate Agents
Property sites that load fast, look serious, and make listings easy to update — with the map search, filters and comparison tools vendors and buyers expect.
Clinics & Private Healthcare
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
Recruitment Agencies
Candidate portals, client microsites, and marketing sites for perm, temp and executive desks — built for speed, GDPR-aware forms, and job schema that actually matches your ATS reality.
Automotive & Dealerships
Dealer groups, used specialists, MOT centres and detailing studios: inventory-led UX, finance transparency, and speed that survives bank-holiday traffic on 4G.
Financial Services
Advisers, brokers, boutique asset managers and fintech challengers: compliant copy architecture, secure forms, and sober UX that still feels human.
Travel & Tourism
Tour operators, regional DMO-style experiences, attractions and boutique accommodation — editorial layouts, booking handoffs, and seasonal SEO calendars.
Professional Services
Accountants, consultants, surveyors and architects: structured service pages, case formats that procurement can forward, and search visibility without gimmicks.
Solicitors & Legal
Lexcel-minded structures, practice-area depth, and enquiry flows that respect SRA transparency rules while still humanising your firm.
Hospitality & Restaurants
Restaurants, pubs with rooms, boutique hotels and cafés — menus that load, booking flows that convert, and accessibility that survives a Friday rush.
Retail & E-commerce
Independent retail, DTC brands, and omnichannel SMEs — Shopify, WooCommerce or headless when justified; merchandising UX and SEO that survive sale weekends.
Manufacturing & Engineering
Precision engineering, fabrication, electronics and industrial suppliers — spec-led UX, datasheet discipline, and tender-friendly case formats.
Construction & Contractors
Main contractors, specialist subcontractors, fit-out firms and civils — case-led proof, safety storytelling, and recruitment funnels that do not sound fake.
Logistics & Freight
Haulage, pallet networks, warehousing and freight forwarders — service-area honesty, quote forms that qualify, and speed for ops teams on old Android hardware.
Education & Training
Independent schools, training providers, tuition centres and apprenticeship brokers — calendars, course finders, and accessibility that survives inspection-day traffic.
Charities & Non-profits
Local charities, national NGOs and membership bodies — donation UX, impact storytelling, volunteer funnels and accessibility-first patterns.
Fitness & Leisure
Gyms, boutique studios, climbing centres and sports clubs — timetables, trials, memberships and performance-led mobile UX.
Weddings & Events
Venues, planners, photographers and hire companies — enquiry flows, availability honesty, and galleries that load on a fiancée’s phone at midnight.
Creatives & Freelancers
Photographers, illustrators, production companies and design studios — case navigation, rights-safe galleries, and enquiry flows that respect weird briefs.
Insurance Brokers
Commercial and personal lines brokers — enquiry qualification, policy explainers, and forms that log consent cleanly.
Care Homes & Social Care
Residential care, nursing homes and home-care providers — room finders, CQC-aligned copy workflows, and photography policies that respect dignity.
Agriculture & Land-Based
Farm shops, agritech, contractors and land agents — stock honesty, machinery spec depth, and rural mobile performance.
Marine & Leisure Boating
Marinas, chandlers, training schools and boat brokers — technical specs, tide-adjacent realism, and booking flows that survive marina Wi-Fi.
Pubs & Breweries
Free houses, micropubs, breweries and taprooms — menus, room bookings, events calendars and cellar-door honesty.