Built for clinics & private healthcare
Websites for clinics that feel as professional as the care.
Considered, accessible, credible websites for dental practices, physio clinics, cosmetic surgeries, aesthetic skin clinics and private GP services — built to convert serious enquiries and handle bookings properly.
The context
What we see in clinics & private healthcare websites.
A private clinic's website does a lot of heavy lifting before a patient ever books — establishing credibility, communicating clinical expertise, surfacing testimonials, explaining procedures and pricing, and making it easy to take the next step. Most clinic sites get two of those right; we build for all of them. Fast, accessible, with real care taken over how clinical content is written and presented.
Where clients get stuck
Common problems we unpick.
Your site feels dated or overly corporate
Either a tired, medical-template design that doesn't look current, or an agency over-engineered it and it feels cold. Neither converts the specific type of patient who's willing to pay privately.
Booking is buried or manual
Patients want to book online. You either have no online booking, or a third-party system that looks completely different to the rest of your site. Every friction point loses a potential appointment.
Each treatment needs its own proper page
Each procedure you offer has its own patient questions, costs, risks, post-care info. Most sites squeeze everything onto one page. Ranking for specific treatments means giving each treatment the page it deserves.
Google can’t read your reviews or your Q&As
Your Google reviews are glowing, but they're not on your website. Your FAQ content is great but isn't marked up with schema. So you miss rich snippets, star ratings and the visibility those bring.
What we do about it
How we build for clinics & private healthcare.
Considered clinical design
Typography, colour and spacing tuned to feel clinical-grade without being cold. Photography slots and testimonial placement that raise trust rather than feel generic. Accessibility above the WCAG 2.1 AA minimum — because it matters for this audience specifically.
Treatment hubs + individual treatment pages
A structured treatment hub with a page per procedure, each covering: what it is, who it’s for, what to expect, typical cost, risks/recovery, FAQ, consultant profile. Schema markup so Google understands the structure and shows rich results for "procedure near me" searches.
Online booking that feels native
Integration with your booking platform (e.g. Dentally, Semble, SimplyBook.me, Cliniko, Nookal) with the booking experience embedded properly — not a jarring jump to a different site. Appointments booked in two taps, not seven.
Review + compliance footwork
Google Reviews feed on the site. Regulated-body badges (CQC, GDC, GMC, etc.) visibly placed. Privacy, data-handling and cookie banners built to UK GDPR. Everything a regulator — or a patient — would expect.
What you get
A typical build includes…
Not an exhaustive list, and every project is scoped to the specific business. But this is the usual starting shape.
- Considered, accessible design
- Treatments hub with one page per procedure
- Consultant / team profiles
- Before-and-after photo galleries (with consent opt-in tracking)
- Online booking integration
- FAQ sections with schema markup
- Reviews feed from Google
- Regulated-body badges (CQC / GDC / GMC etc.)
- UK GDPR-compliant contact forms
- Mobile-first, WCAG 2.1 AA compliant
Let's talk
Ready to get found and get results?
Book a free 30-minute call. We'll look at your current online presence, tell you honestly what's working and what isn't, and outline exactly what we'd do differently. No hard sell, no jargon.
Prefer to call?
01376 773080Or send an email
email…Same working day reply. Monday to Friday, 9am–5:30pm.
Other industries we work with.
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